Building Your Brand: The Importance of Color

A print designer's Pantone color swatch book, fanned out on a blue counter top. Photo by from

Building a Brand Starting a business in most states in the US is easy — fill out some paperwork, pay a processing fee, and boom, you’re a business owner. But what about starting a brand? Sooner or later, some of these choices will concern branding. That is, the way in which your business is presented […]